Marketing Integrations
      Back to home
      1. Knowledge Base
      2. Other Integrations
      3. Marketing Integrations

      Marketing Integrations Overview

      Last Updated: August 8, 2024

      Integrating marketing tools with ReturnGO can help provide a better customer experience by keeping them up to date at every step of the way. Marketing integrations help manage email marketing, SMS campaigns, customer relationship management, and more.

      What is a Marketing Integration?

      Marketing integrations enable you to connect ReturnGO with your marketing platform to send automated custom email and SMS flows, keeping customers updated throughout the entire post-purchase process.

      Capabilities

      Marketing integrations support features such as:

      • Sending customized emails and SMSs using RMA information and events.
      • Sending customized emails and SMSs using order tracking information and events, for stores using ReturnGO order tracking.

      Note: Specific capabilities will vary depending on the exact integration.

      Requirements 

      To integrate ReturnGO with your marketing tools, you will need:

      • ReturnGO Enterprise plan
      • Appropriate accounts and API keys/logins for the marketing tools you’re integrating with (e.g. API key, account information)
      • Customer contact information - email addresses for email notifications and phone numbers for SMS notifications

      How to Configure a Marketing Integration

      To configure a marketing integration:

      1. Go to Settings > Integrations > Products & Services.
      2. Click on +ADD PRODUCT OR SERVICE.

      3. Select the marketing platform you wish to integrate (e.g., Klaviyo, Yotpo).
      4. Click on the checkmark to proceed.

      5. Enter the required credentials.
      6. Click CONNECT.

      How to Configure Notifications

      To choose which notifications should be sent via your integrated marketing tool:

      1. Go to Settings > Email > Content.
      2. Open the Return Emails or Order Tracking Emails section.

      3. Select the marketing platform you want to use to send each notification.

      4. Click on the save icon to save your changes.

      Events & Variables in Marketing Integrations

      ReturnGO events and variables play a vital role in personalizing and automating your notifications:

      Events

      Trigger emails and SMS notifications for specific return-related actions, such as request approvals or shipment received.

      Variables

      Personalize messages by embedding dynamic values like RMA ID, order status, or rejection reasons into your notifications.

      Testing the Integrations

      To ensure your setup works correctly and verify notification workflows, you can manually test event triggers:

      1. Go to Settings > Email > Content.
      2. Open the Return Emails or Order Tracking Emails section.

      3. Click the test tube icon next to the event you want to test.

      4. Enter the email addresses to which the test email should be sent.

      5. Click SEND.

      Troubleshooting Common Issues

      If you encounter issues:

      • Double-check that the API keys or login details are accurately entered without any spaces or errors.
      • If problems persist, try generating new API keys from the marketing tool.
      • Ensure that the features you try to utilize are supported by the specific marketing tool (e.g., rich text support in Klaviyo).
      • If you see "(deprecated version)" next to an integration, or if you're having issues with the integration, disconnect and reconnect the integration.
      • Reach out to the support teams of your marketing tool or ReturnGO for additional assistance.