Buy X, Get Y (BxGy)

The Buy X, Get Y (BxGy) feature lets you handle returns and exchanges for items bought with a combo discount. 

You can create promotions where customers buy a specific quantity or spend a minimum amount to receive additional products or discounts, and ReturnGO's BxGy feature ensures that the returns process accommodates the items included in the promotion.

Requirements

The BxGy feature is available as an add-on

What is BxGy?

BxGy stands for Buy X, Get Y. It is a type of discount that you can create on your Shopify admin page. When configuring the discount code, you specify what the customer needs to do to be eligible for the discount and what they will receive as a benefit.

There are two parts to a BxGy discount:

  1. Customer Buys (Buy X):
    • Determine if the customer needs to buy a minimum number of items to qualify for the discount.
    • Decide if the customer needs to spend a minimum amount of money to be eligible for the discount.
    • Select the collections, products, or variants of products that are included in the discount.
  2. Customer Gets (Get Y):
    • Specify the number of products to which the discount will be applied.
    • Set the percentage of discount to be given.
    • Choose the collections, products, or variants of products that are included in the discount.

How ReturnGO Handles BxGy Returns

ReturnGO has introduced a new portal view mode that enhances the BxGy return experience. 

New Portal Mode

ReturnGO's return portal now offers two display modes:


1. Classic Mode

  • Customers first select the items they want to return or exchange.
  • On the next screen, they choose whether they want a refund or an exchange.
2. New Mode
  • The new mode combines item selection and action selection into a single screen, providing a smoother user experience.
  • This new mode sets up the basis for the full BxGy feature.

Note: Both the new and the classic modes support multiples of the same item.

Selecting the Portal Mode

To switch between portal modes:

  1. Go to Settings > Portal > Look & Feel.
  2. Select the mode you prefer:
      1. "After selecting items" for the classic mode.
      2. "On item selection" for the new mode.

Handling BxGy Without the Add-on

Merchants who have not purchased the BxGy add-on will have limited functionality in handling BxGy deals. 

The basic functionality includes:

  • Selecting whether the returns portal will enable customers to return BxGy deals.
    • Configuration: Store Settings > Discounts section.
    • If enabled, the portal will display items purchased with a BxGy discount, but returns for these items will be treated like any other return for discounted items.
        • The product's paid price will be used as a reference point for any exchange or refund request.
    • If disabled, the portal will show items purchased with a BxGy discount as ineligible for returns.

Handling BxGy With the Add-On

Merchants who purchase the BxGy add-on will gain access to the full feature functionality, enhancing their ability to manage BxGy deals. 

Here's what the add-on provides:

  • Configuring if customers can request exchanges or returns for items purchased with a BxGy discount code.
  • Configuring how you want to be compensated for broken BxGy deals.
      • For now, the only available compensation method is 'Deduct Y From X.'
  • Activating the new portal mode and disabling mode selection.
  • Configuration: Store Settings > Discounts.

With the add-on, you can:

  • Enable the portal to handle BxGy deals.
  • Select the compensation method (e.g. Deduct Y from X).

How BxGy Returns Work

ReturnGO has developed the BxGy solution with your bottom line in mind. 

Here's how ReturnGO handles BxGy returns:

  • Identifying the items in the order that were purchased with a BxGy discount code.
  • Presenting items purchased with a BxGy discount code in the return portal.
  • Identifying when a customer action 'breaks' the BxGy discount code.
    • If the discount is broken, the portal will show disclaimers that pricing for the items may be adjusted.
  • 'Breaking' a discount means that the customer's selections have made them ineligible for the original discount.
    • Examples include returning 'Customer Buys' items but keeping 'Customer Gets' items or exchanging items with items not included in the discount code.
  • In the event that the discount was broken, the portal automatically calculates the amount the customer must pay the merchant in order to compensate for any losses that may have been incurred.

 

Example:

Discount: Buy 2 shirts, get one hat.

Eligibility: Minimum number of items purchased.

Customers must purchase 2 shirts priced at $50 each, totaling $100.

The discounted item is the hat, originally priced at $20, but with the BxGy discount, the customer gets it for $10 (50% off the original price).

In this scenario, if the customer fulfills the eligibility criteria and purchases 2 shirts, they will be eligible to receive the discounted hat for $10 instead of $20.

Returns for Items Bought With BxGy Discount Codes

Returning a “Customer Buys” Item

When a customer chooses to return one of the items included in the “Customer Buys” section of the discount code, it immediately breaks the discount.

  • The portal will promptly identify the discount as 'broken' and display a disclaimer indicating that the refund for the return will be adjusted.
  • Based on the previous example, if the customer returns one shirt while keeping the hat, they will no longer be eligible for the discount since the minimum requirement of buying 2 shirts is no longer met.

In such cases, the customer would be required to pay an additional $10, resulting in a reduced refund on the item returned.

  • The same would be true for a discount that depends on a minimum spend - the customer would need to pay the difference.
  • If the customer returns multiple “Customer Buys” items while intending to keep the “Customer Gets” items, the reduced refund will be distributed among all the items being returned.

Returning a “Customer Gets” Item

When a customer decides to return a “Customer Gets” item, the portal will display a disclaimer stating that the refund amount may be adjusted.

  • Before proceeding with selecting resolutions, the portal will show the remaining balance after the return of the “Customer Gets” item.
  • The refund will be based on the price paid for the item.

By understanding how returns are handled for BxGy discount codes, you can effectively manage customer requests and provide a seamless experience while maintaining the integrity of your discount offers.

Exchanges for Items Bought With BxGy Discount Codes

Exchanging items with a BxGy discount follows a slightly different process than requesting a refund.

Exchanging a “Customer Buys” Item

  • The customer selects that they want to request an exchange on the “Customer Buys” item.
  • A disclaimer will be shown, notifying the customer that pricing may be subject to changes.
  • The customer selects the product or variant they want to exchange for.
  • Discounts that are based on a minimum spend will be broken if the exchanged item is a lower price than the original item.
  • The discount will be broken if the exchanged product is not one that is included in the promotion.

Exchanging a “Customer Gets” Item

  • The customer selects that they want to request an exchange on the “Customer Gets” item.
  • A disclaimer will be shown, notifying the customer that pricing may be subject to changes.
  • The customer selects the product or variant they want to exchange for.
  • Logic applies based on if the customer chooses a product or variant that is included in the list of items eligible for the same discount:
    • Even exchanges: No price difference is required.
    • Higher-priced exchanges: Customers must pay the difference for the higher-priced product.
  • The discount will be broken if the exchanged product is not one that is included in the promotion.

By understanding how returns and exchanges are handled for BxGy discount codes, you can effectively manage customer requests and provide a seamless experience while maintaining the integrity of your discount offers.

Limitations

The association with the BxGy deal is not carried over to the exchange order, meaning that items that were previously exchanged as part of a BxGy deal, will not be recognized as being part of a BxGy deal if customers then return or exchange them again.

For example, if the BxGy deal was "Spend $100, get a t-shirt free", and the customer exchanged one of the items within the $100 for another item of the same price, and then the customer later wants to return or exchange that new item, it will be returned or exchanged as a regular item, and not as part of the BxGy deal.

Compensation Method: Deduct Y From X

When configuring the BxGy feature, merchants have the option to select the compensation method for broken BxGy deals. Currently, the available compensation method is "Deduct Y From X." 

Here's how this method works:

  • When a BxGy discount is broken, the system will calculate the amount that needs to be deducted from the refund or exchange value of the returned items to compensate for the loss incurred due to the broken discount.

Example:

Let's revisit the previous example of the BxGy discount: buy 2 shirts, get one hat. If the customer returns one shirt while keeping the hat, they break the discount. In this case, the system will calculate the amount of $10 (the discount value of the hat) that needs to be deducted from the refund value of the returned shirt.

  • The ReturnGO system automatically performs the calculation for the compensation amount using the configured discount details and applies it to the return or exchange process.

By selecting the "Deduct Y From X" compensation method, you can ensure that you are appropriately compensated for broken BxGy deals, mitigating any potential losses incurred while providing a fair resolution to customers.

Note: As ReturnGO continues to develop and enhance the BxGy feature, additional compensation methods may become available in future versions. Stay updated with ReturnGO's feature announcements for any changes to the available compensation methods.