Shop Now

Last Updated: November 20, 2024

The Shop Now feature lets customers use the value of their returned items as credits to shop for new items directly in your store. They can select multiple items, pay the difference if necessary, and complete the exchange in a seamless shopping experience. 

Requirements

This feature is currently in beta and not yet available to all merchants. Apply to join the beta.

  • Shopify store with an active ReturnGO integration.

Limitations

  • Shop Now doesn't support items with compare-at-price discounts or promotions during exchanges.

  • When using the Shop Now feature, some exchange calculation options are automatically disabled, including exchange price source, Buy X Get Y (BxGy) discounts, and free exchange range.

Capabilities

  • Customers can add additional items beyond their exchange credit and pay the difference.

  • The Shop Now Switch to Exchange page can be customized to display marketing banners, collections, or special offers, and incentives can be added.

  • The floating widget updates exchange credits in real-time as customers add or remove items.

  • Discounts, gift cards, and changes made to the cart are accurately reflected when returning back to the portal.

  • The widget is semi-transparent, and draggable so as not to obstruct any key information.

  • The widget supports any language and currency.

How It Works

The Shop Now feature enhances the exchange process, allowing customers to use credits from their returned products to shop for new items. They can browse your store, add items to their cart, and complete purchases using their exchange credits. This feature uses the any to any exchange flow to let customers use their return balance as exchange credits.

The customer flow is as follows:

  1. Customers request a product exchange or Shop Now.

    • If the customer chooses a product exchange for at least one item, they are automatically redirected to your store to select new items.

    • If a customer requests a refund or variant exchange and no product exchange, they will choose a return reason for each item and then they will see a Switch 2 Exchange screen suggesting they use their credits to shop for new items.

      ShopNow4
  2. When customers select to shop now with their credits, they are taken to your store with a floating widget displaying their available exchange credits.

  3. They can add as many items as they want, with the widget updating in real-time to show their current credits.

  4. After selecting the new items they want, customers are redirected back to the ReturnGO portal to complete the request and pay the difference if the total value of the new items exceeds the available credits.

Configuring the Shop Now Feature

1. Go to Settings > Store Settings.

2. Open the Exchanges section.

3. Enable the In-Store Exchanges toggle.

4. Click on the save icon to save your changes.


Incentivize Switching to Exchange

You can reduce refunds by offering customers an incentive to switch their refund requests to exchanges instead through the Shop Now page.

To set up the Switch to Exchange incentive:

1. Go to Settings > Store Settings.

2. Open the Refunds Prevention section.

3. Make sure the Encourage Customers to Switch Refunds to Exchanges toggle is enabled. 

4. Configure the incentive amount you want to give, which can be a percentage of the item value or a fixed amount.

5. Choose the type of bonus to give, either as a gift card or as store credit.

6. Click on the save icon to save your changes.

7. Customize the Shop Now Switch to Exchange page:

a. Go to Settings > Portal > Look and Feel.

b. Click on Return Portal.

ShopNow3-1

c. Open the General section.

ShopNow general

d. Open the Switch to Exchange page section.

e. Choose a page layout.

f. Add images as marketing banners, collections, or offers.

g. Customize the destination URL.

h. Click the save icon to save your changes.

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Headless Stores (Hydrogen)

If your Shopify store is Hydrogen-based, the following additional step needs to be taken before enabling the In-Store Exchanges feature toggle on your dashboard.

Add the following code to the theme.liquid file of your Shopify store, anywhere in the <body> tag, to include the ReturnGO assistant script on all pages of your website:

<script src="https://static.returngo.ai/master.returngo.ai/returngo.min.js?shop=store-name.myshopify.com" type="text/javascript" async defer="defer"></script>